The SR Group Seller Experience
We love what we do and we approach every situation with professionalism, expertise, and a deep understanding of our client's needs. We genuinely believe one of the greatest strengths of a real estate professional is their ability to tell their client “No,” and we treat our client's funds and assets as we would our own. As REALTORS®, our relationship with our clients is a fiduciary relationship. The fiduciary duties we owe our clients are Accounting, Care, Confidentiality, Disclosure, Loyalty, and Obedience.
The Compass 3-Phased Marketing Strategy
Once a home hits the open MLS and portals, it starts accruing days on market and price-drop history, signals that can work against you before a serious buyer ever walks through the door. Compass gives homeowners the same phased playbook that professional developers and homebuilders have long used to protect a property's value.
Your home is marketed privately to Compass's network of over 340,000 agents nationwide and their clients, so you can test pricing and gauge buyer interest with no public days-on-market risk.
Your home goes public on Compass.com and Redfin.com, reaching 60 million buyers with premium placement, still with no accrued days on market or price-drop history.
With pricing validated and buyer feedback in hand from Phases 1 and 2, we launch your home on the MLS and portals positioned to generate maximum demand and the best possible price and terms.
Based on Compass research comparing homes marketed through the 3-Phased Marketing Strategy before going active on the MLS and portals. Source: compass-homeowners.com.
The same private access that protects your listing also works in your favor as a buyer down the road: our affiliations with private networks, including the Austin Luxury Network, Clubhouse, and others, give our clients a look at off-market and "coming soon" properties other agents won't even be aware of.
We'll sit down to discuss your plans and goals, trends in the current marketplace, and assess your property's qualities and characteristics. We will analyze recent, relevant sales data, assess the competition, work with you to determine pricing strategy, answer any questions about the home selling process, and outline a strategic plan to achieve the best possible result for you as a seller. We'll also complete and execute the seller disclosure documents and required representation paperwork necessary for the transaction.
From applying a fresh coat of paint to rearranging furniture, we will ensure that the property is visually ready for showing. We will schedule a professional photo and video shoot, commission an illustrative floor plan, and prepare a listing narrative.
The listing is broadcast on Compass.com and sent across our 100+ partner sites for the duration of the selling process.
Our team produces beautiful print collateral to strategically showcase your property. We develop and execute an intelligent, effective paid marketing plan in relevant publications. Eye-catching property signs are produced and placed outside your property.
We continuously leverage professional contacts and the Compass Network Tool to find ideal buyer brokers. Open houses are hosted for both brokers and clients on an ongoing basis.
We conduct an assessment of the market response within the first 30 days of your listing going live. Feedback from agents and buyers is aggregated, and the listing strategy revised if needed.
We will establish the best method and frequency of communicating as the process unfolds. We will provide you with regular feedback and will keep you updated with continuous traffic metrics and information from the market.
Once we receive an offer, we will contact you to review the terms of the offer and analyze the pros and cons. You will decide how to respond to the buyer in one of several ways: by accepting the offer, rejecting the offer, or making a counteroffer.
Once a contract has been agreed to and signed by all parties, escrow will be opened and the buyer's option period will begin. Timelines for the completion of buyer and seller responsibilities will be listed in the purchase contract and adhered to in escrow. We will keep a close eye on the timelines and ensure that you are in compliance with your responsibilities, while also holding the buyer's side to task to keep the process moving.
We will monitor and coordinate all the details necessary to get you to the finish line. Once the buyer has performed their inspections, removed their contingencies, and the loan (if any) is ready to fund, we will arrange the buyer's final walk-through. We will attend your closing together at the office of the title company. The escrow officer will explain each form you need to sign and will review the numbers on the settlement statement. Closings typically take about an hour and a half on average. When closing is complete and funding has taken place, the keys will be handed over to the buyer.
Get in touch with us to get started on your journey
“Jeffrey helped us sell our house recently. He perfectly predicted how our sale would go and made decisions based on our requests and the housing market climate. He skillfully listed our house at a price that returned several offers above asking price within 24 hours. He worked hard and kept the stress level low for us.”
The Strauss Family
Frequently Asked Questions
How do I sell my house in Austin?
The sequence is a pricing consultation and comparative market analysis, then pre-listing preparation and repairs, then photography and marketing, then listing, showings, offer negotiation, and closing. SR Group handles pricing strategy and marketing in-house and manages the transaction through to funding.
How much is my Austin home worth?
Home value depends on the specific submarket, condition, lot, and recent comparable sales within a tight radius, which is why automated estimates are unreliable in Austin. SR Group provides a comparative market analysis based on actual closed comparables and current competing inventory. Contact the team at 512.993.4663 for a valuation.
What is the best time of year to sell a house in Austin?
Spring, roughly March through June, historically brings the most Austin buyer activity, particularly families timing a move around the school calendar. That also means the most competing inventory. The right timing depends more on your specific price point and neighborhood than on the calendar alone.
Should I make repairs before listing my Austin home?
Some repairs return more than they cost and some do not, and the difference is price-point specific. The judgment SR Group brings is telling sellers which improvements will not pay for themselves, rather than recommending every possible upgrade ahead of a listing.
What does SR Group do to market a listing?
SR Group uses Compass marketing tools and technology alongside professional photography, video, and targeted digital campaigns, and markets listings through private agent networks before and alongside public exposure. The team also serves as a development marketing partner for Austin and Central Texas developers.
Ask What Your Home Is Worth
We will put together a comparative market analysis from actual closed comparables, and tell you honestly which improvements will not pay for themselves.
Call 512.993.HOME
Email info@srgcompass.com
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